Staying away from video is damaging your business, here's why...
This course can give you the knowledge you need to jump ahead of your competition & add thousands to your revenue. Here's how...
Course curriculum
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1
Course introduction
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Course orientation
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Course module overview
FREE PREVIEW -
Introducing "Cadence Music"
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SURVEY! Video marketing - how do you feel at the beginning of your journey?
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2
Blueprint
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01.01 - Mindset
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01.02 Camera Confidence
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01.03 - Buyers Journey (Part 1)
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01.04 No one cares
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01.05 Business Goals
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01.06 - Sales Process
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3
Marketing Foundations
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02.01 - Who are you selling to? Audience
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02.02 - Buyers Journey Part 2 - Awareness
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02.03 - Buyers Journey Part 2 - Consideration
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02.04 - Buyers Journey Part 2 - Purchase
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02.05 - Buyers Journey Part 2 - Advocacy
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02.06 - Marketing Needs Analysis
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02.07 - They Ask, You Answer - Further reading & Quick(ish) win!
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02.08 - Lead Magnets
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02.09 - Understanding the sales funnel
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Module round up
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4
Time to create
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Smartphone Video Workshop Overview
FREE PREVIEW -
Smartphone Equipment Rundown
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03.01 Sound
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03.02 Microphones
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03.03 Framing a Piece to Camera
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03.04 Framing an Interview
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03.05 Quality and Colour of Lighting
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03.06 Using One Light
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03.07 A Two Light Setup
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03.08 Environment
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Video Quick Wins (Coming soon)
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5
Webcam Workshop
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3.09 - Mobile phone or webcam?
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3.10 - Why a built in webcam isn't good enough
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3.11 - Webcam equipment
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Webcam + OBS - Initial Setup
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Webcam + OBS - Setup part 2
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Webcam + OBS - Adding Scenes & Sources
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Webcam + OBS - Adding branding
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Webcam + OBS - Adding a Zoom call part 1
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Webcam + OBS - Adding a Zoom call part 2
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6
Exporting and uploading
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YouTube - things to consider (Coming Soon)
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Facebook - things to consider (Coming Soon)
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LinkedIn (Coming Soon)
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Your video strategy review (Coming Soon)
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Structuring your campaign (Coming Soon)
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7
Resources, kit & software available to you (Coming soon)
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Software you need
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Basic kit - LED Ring Light
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8
BONUS - Intro to editing
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Editing Course Overview
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An Introduction to Shotcut
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Importing Footage
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Basic Editing
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Adding a Logo
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Adding Text
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Audio and Music
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Exporting your Work
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Repurposing for Social Media
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Canva and Quicc
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9
Bonus
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Dubb orientation lesson - how to send a simple video with a call to action
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A look at FiLMiC Pro
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We've coached businesses just like yours
We know how much of a difference the contents of Video Marketing 360 has made for other businesses and we know it will work for you.
Networking Business: I highly recommend this course for any business owner or entrepreneur who knows they need to raise their profile
I highly recommend this course for any business owner or entrepreneur who knows they need to raise their profile, engage more with their audience and win ideal client contracts.